PETA, the non-profit organization concerned with the ethical treatment of animals has maintained an online blog for quite sometime. This blog is a tool the organization has used to supply information to members and those who may just be interested in their cause. The blog is also admittedly used as a marketing tool for PETA and is essentially just another venue the organization can use to spread their message as well as news and information regarding the organization its members and goals.
Recently PETA has decided to combine their blog efforts with advertising by holding a contest asking people to create their own blog ads and submit them. The winners ad will be placed on various PETA blogs and the winner will also receive a prize. PETA admits that this is a marketing tool for them that they are happy to utilize. A couple of submission have already been posted to the website to be voted on. This is a clever and innovative attempt to combine a blog with advertising efforts by a non-profit organization. I am certainly not one to side with PETA's ethical stance as I enjoy eating meat and feel that their tactics are a bit "over the top". However, despite my own feelings I do think that this is an interesting example of a non-profit utilizing blogs and advertising, and even combining the two (http://blog.peta.org/archives/blog_ads/).
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